Pertimbangan Pemilihan Konsentrasi Pada Program Studi Manajemen Jenjang Sarjana

Bayu Ilham Pradana

Abstract


Abstract: The Dynamics of Choosing Concentration in Undergraduate School of Management. The purpose of this an exploratory sequential research is to find out the reasons of students in choosing a concentration in undergraduate school of management. The qualitative exploratory was used to know the interest by spreading open-ended questionnaires to students of Undergraduate Program of Manage- ment Department, Faculty of Economics and Business, Brawijaya University (FEB UB) of 2014 taken concentration. 169 informants are willing to give answers. Each answer was identified using CDC EZ- Text and coded based on the meaning. The result is 12 codes that show different reasons. Based on the code, close-ended questionnaires distributed to undergraduate students of Management Department FEB UB who took concentration, and obtained 125 respondents. Factor analysis produces three dimen- sions, the first dimension is the individual dinamycs, the second dimension is group dynamics, and the third dimension is the environmental dynamics.

Keywords: reason, concentration, undergraduate school of management

Abstrak. Artikel hasil penelitian ini memaparkan mengenai alasan pemilihan konsentrasi. Ek- splorasi secara kualitatif dilakukan untuk mengungkap alasan alamiah pemilihan konsentrasi melalui kuesioner open-ended kepada mahasiswa Program Studi Sarjana Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya tahun masuk 2014 yang telah mengambil konsentrasi. Terdapat sejumlah 160 informan yang bersedia memberikan jawaban. Pengkodean dan pemaknaan setiap jawaban diiden- tifikasi menggunakan piranti lunak CDC EZ-Text. Terdapat 12 kode jawaban sebagai variabel yang menunjukkan makna berbeda untuk pengembangan instrumen bersifat close-ended yang disebarkan kepada 125 para responden. Hasil reduksi variabel melalui analisis faktor diperoleh 3 faktor sebagai dasar pertimbangan pemilihan konsentrasi, yaitu Faktor Dinamika Individual, Faktor Dinamika Kelom- pok, dan Faktor Dinamika Lingkungan.

Kata Kunci: pemilihan konsentrasi, program studi manajemen jenjang


Keywords


reason, concentration, undergraduate school of management

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DOI: http://dx.doi.org/10.17977/jip.v23i2.10970

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