PENGEMBANGAN MEDIA PROMOSI PRODUK KERUPUK SINGKONG BERBASIS E-COMMERCE

Dwi Putra Syakur Raharjo, Bambang Banu Siswoyo, Syihabudhin Syihabudhin

Abstract


Tujuan penelitian ini adalah menghasilkan produk berupa media promosi website e-commerce dan penerapan kelima fase model pengembangan ADDIE. Penelitian ini merupakan penelitian pengembangan dengan subjek kelompok wirausaha yang ada di kota Batu dengan produk kerupuk singkong. Hasil penelitian menunjukkan bahwa dengan adanya website media promosi, konsumen yang semula belum mengenal produk kerupuk singkong menjadi kenal dan tertarik mencoba dan membeli produk tersebut dan bagi yang sudah mengetahui produk tersebut menjadi lebih percaya dan semakin yakin terhadap produk kerupuk singkong tersebut

The purpose of this study is to produce e-commerce promotion media via websites and application of the five phases of ADDIE research and development model. This study is research and development of the entrepreneurial group subjects in Batu with cassava crackers products. The results showed that with the promotion media via website, consumers who are not familiar with the original product cassava crackers become acquainted and interested to try and buy these products and those who already know these products is to be sure and more convinced with the cassava crackers products.

Keywords


: research and development; promotion media; e-commerce;pengembangan; media promosi; e-commerce

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References


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DOI: http://dx.doi.org/10.17977/jp.v1i4.6193

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