UPAYA PENINGKATAN EXPORT DRIVE INDUSTRI FASHION DI ERA GLOBALISASI

Abstract

The Efforts to Increase Export Drives of Fashion Industy in the Globali­sation Era. The fashion industry is inseparable from the development of fashion, cultural element/national culture, and the influence of fashion in many aspects of human life. Thus, fashion industry is a positive business opportunities in globalization era. Fashion industry involves various parties such as the resource of fabric thread, fabric manufacturers, designer, producers to distributors, starts from small business to large business, and also involves a lot of workers with various skills and talents. In order to support fashion industry producers having positive export drives, it is necessary to to pay attention to many components, such as production, supplier, and the final products that are distributed to the retailers. These components are also related to the quality of human resources, material resources, fashion forecasting, and the multimedia of fashion industry.

: Industri fashion, tidak terlepas dari perkembangan busana, unsur budaya/ kultur suatu bangsa, serta pengaruh busana dalam berbagai aspek kehidupan manusia. Dengan demikian industri fashion merupakan peluang bisnis yang positif di era globalisasi. Industri fashion melibatkan berbagai pihak mulai dari asal serat, pem­buatan kain, desainer, produsen sampai distributor, mulai dari bisnis kecil sampai bisnis besar, juga melibatkan banyak pekerja dengan berbagai keahlian dan bakat. Upaya produsen industri fashion agar memiliki export drive yang positif, perlu memperhatikan komponen produksi, komponen supplier, produk akhir yang didistri­busikan pada retailer. Komponen-komponen tersebut terkait dengan kualitas: sumber daya manusia, sumber daya material, fashion forecasting, dan multimedia industri fashion.