Going into the Field: The Sensory Experience of Design Students on Spatial Atmosphere of Art Fashion Retail

Eri Naharani Ustazah, Purwanita Setijanti, Arina Hayati

Abstract


Today's retail architecture is developed by creating experiences, sensory experience is one of its aspects. Design students are expected to understand the concept, so this study aims to explore the sensory experience of students in a special retail space, namely art fashion retail. This research uses the qualitative photo elicitation method, participants are brought into real retail space and follow-up interviews are accompanied by photos. The findings revealed that only a small of participants paid attention to both tangible and intangible elements. So, for further assessment, it is necessary to match knowledge between education and the real world

Keywords


Art fashion retail, Perception, Photo-elicitation, Sensory experience, Spatial atmosphere

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References


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DOI: http://dx.doi.org/10.17977/jptpp.v8i3.21406

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JPtpp is accredited “Rank 3” as a scientific journal under the decree of the Directorate General of Research Enhancement and Development, Ministry of Research, Technology, and Higher Education, dated December 7, 2022, No: 225/E/KPT/2022, effective for five years from Volume 7 Issue 8, 2022 until Volume 12 Issue 7, 2027. Link to download

Jurnal Pendidikan: Teori, Penelitian, & Pengembangan

Journal of Education: Theory, Research, and Development

Graduate School Of Universitas Negeri Malang

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