Penggunaan E-wallet dalam Membentuk Perilaku Konsumsi Mahasiswa

Andika Nikita Sari, Sri Umi Mintarti, Sugeng Hadi Utomo

Abstract


Abstract: The reasearch is to analyze the consumption behavior of students of the Department Development Economics batch 2018 Universitas Negeri Malang who used e-wallet type linkaja and was conducted by using qualitative approach of phenomenology, since researcher analyzed deeply of the use e-wallet in shaping the consumption behavior of students. Research informants was active students majoring in Development Economics batch 2018. The results showed that, overall the use of e-wallet linkaja by students formed rational consumption behavior. The results of the study were reviewed from the intensity of e-wallet use, TAM acceptance, student consumption strategies in terms of financial management, consumption decision making and rational consumption activity of students.

Abstrak: Tujuan penelitian ini untuk menganalisis perilaku konsumsi mahasiswa jurusan Ekonomi Pembangunan Angkatan 2018 Universitas Negeri Malang yang menggunakan e-wallet jenis linkaja. Penelitian ini menggunakan metode kualitatif jenis fenomenologi karena peneliti menganalisis lebih dalam fenomena penggunaan e-wallet dalam membentuk perilaku konsumsi mahasiswa. Informan penelitian adalah mahasiswa aktif jurusan Ekonomi Pembangunan Angkatan 2018 Universitas Negeri Malang. Hasil penelitian menunjukkan bahwa secara keseluruhan penggunaan e-wallet linkaja oleh mahasiswa membentuk perilaku konsumsi yang rasional. Hasil penelitian tersebut ditinjau dari intensitas penggunaan e-wallet, penerimaan TAM, strategi konsumsi mahasiswa yang ditinjau dari pengelolaan keuangan, pengambilan keputusan konsumsi mahasiswa, serta aktivitas konsumsi rasional mahasiswa.

Keywords


e-wallet; consumption strategy; consumption behaviour; e-wallet; strategi konsumsi; perilaku konsumsi

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DOI: http://dx.doi.org/10.17977/jptpp.v5i12.14365

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JPtpp is accredited “Rank 3” as a scientific journal under the decree of the Directorate General of Research Enhancement and Development, Ministry of Research, Technology, and Higher Education, dated December 7, 2022, No: 225/E/KPT/2022, effective for five years from Volume 7 Issue 8, 2022 until Volume 12 Issue 7, 2027. Link to download

Jurnal Pendidikan: Teori, Penelitian, & Pengembangan

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